Googl[eco]logy

Sometimes I wondered why is it that e-books’ (electronic books) prices are so high…

Some people said that ebooks’s prices are ridiculously high because of the informations they offered inside. At some point, that’s true….

But if you ever buy an ebook for the first time, sometimes you might found out that to some level, what covered inside are not really have much differences compared to printed books (the real books at bookstores). That makes you then think twice to buy another ebook next time…that happened to me once too. But now I think differently…There’re actually many advantages to buy an ebook despite of it’s price.

I think it this way…ebooks are expensive for some reasons. Ebooks are written by some average people just like you and me. They have no sponsors, no editors and publishing company that take care of the publishing and marketing campaign. That’s why they have to do them all by themself. And overall, that makes the effort and cost sky-rocketing compared to if publishing company taking care those all things. But thanks to Internet, an ebook writer now can publish out their books very fast and effortlessly if they know what to do and understand a little about internet marketing. From marketing point of view, because they can’t really projected how many copies of ebooks would be successfully sold, that makes them decide to put the price at somehow high.

Another reason for relatively high pricing of ebooks is that because information covered inside are actually from a subjective (sometimes) point of view, unique experience, and a very niche informations regarding something. That makes some very niche themed ebooks cannot be found at any bookstore because there’s no printed books for that particular topic are published…simply because there’re not anough market for that and the publishing company simply can’t take the risk to publish the printed version because it’ll cost them high.

So, at some point, buying ebooks sometimes would be very useful, because everybody need something different than the others. And printed books sometimes can’t really provide that because from the editorial, publishing, and marketing point of view, it has to contain common knowledge and informations to cover wide variety of interest of people. Well, that make a perfect sense. I think that’s why people would buy a particular topic written ebooks no matter how high the price is. It’s like the ebook just written especially for them. And of course, that makes the informations covered inside are very “rare” so to speak, and just for certain people at certain market at certain level of understanding.

Because of ebooks targeting a very niche and longtailed market, it would be very great complement to internet as the distribution media. And it really works!! If you haven’t read The LongTail by Chris Anderson, you should consider to start reading it immidiately. That will undoubtly help you to set internet marketing frame of thinking.

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